Selected Work
PartnershipCommercial Transformation

Mubadala Abu Dhabi Open 2025

In partnership with IMG, SinFin played a central role in bringing Floward on board as a key sponsor of the Mubadala Abu Dhabi Open.

The trophy presentation on court at the Mubadala Abu Dhabi Open 2025.
Organizations
IMG · Floward · Mubadala Abu Dhabi Open
Country
UAE
Sport
Tennis
Date
February 2025
Capabilities
Media
The record

What SinFin contributed.

Our role

SinFin led the full negotiation process, secured alignment between brand values and event positioning, and designed a tailored activation strategy for Floward's visibility among elite audiences. From brand integration to on-site presence, SinFin supported the delivery of the sponsorship at one of the region's most high-profile tennis events.

Capabilities involved

What the work required.

The capabilities SinFin brought to this record, across digital and commercial transformation.

  1. 01

    Media

Delivery & outcomes

Delivery detail and measurable outcomes are published only once confirmed for public use. Where verified results exist, this record links to a full case study.

No published case study yetRead the news story

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Start with the diagnosis.

Every record starts with the same question: where does the organization actually stand?