Bring your capability into the ecosystem.
Join a growing network of specialist companies helping sports organizations transform digitally, commercially and operationally.
Better together.
SinFin does not need to build or own every specialist capability itself. The Partner Network allows strong specialist companies to participate in a broader sports-transformation ecosystem.
Relevant Opportunities
Potential access to sports organizations requiring your specialist capability.
Ecosystem Positioning
Be discoverable within a network designed specifically around sport.
Strategic Alignment
Support organizations already working through SinFin's Digital and Commercial Transformation pathways.
Wider Reach
Potential exposure to organizations across different sports, markets and levels.
Specialist capability across sport.
We are interested in specialist companies that solve real problems for sports organizations.
Technology
Platforms, systems, integrations and digital infrastructure.
Data & Analytics
Fan data, sports data, analytics and intelligence.
Media & Content
Content production, video, photography, broadcast and storytelling.
Commercial & Sponsorship
Commercial strategy, sales support, activation and partnership execution.
Facilities
Sports infrastructure, surfaces, venue technology and specialist delivery.
Retail & Commerce
Merchandise, ecommerce, fulfilment and retail capability.
Events
Event delivery, experiences and operational support.
Education
Training, executive education and sports-development capability.
Fan Engagement
Loyalty, gamification, communities and engagement technology.
Across every level of sport.
Some partners serve the entire spectrum, while others specialize in a single level. The ecosystem is multi-sport and international by design, and continues to develop market by market.
- 01
Grassroots
Simple, affordable capability that removes manual work.
- 02
Amateur
Structured operations, membership and basic commercial activity.
- 03
Semi-Pro
Stronger digital presence, content and sponsorship delivery.
- 04
Professional
Integrated systems, data, media and revenue development.
- 05
League / Federation
Multi-entity governance, scale and ecosystem-wide programmes.
What makes a strong SinFin partner?
Guidance on what SinFin looks for, rather than a formal certification standard.
Specialist Expertise
A clear capability and strong understanding of the problem being solved.
Relevance to Sport
Products or services capable of creating meaningful value for sports organizations.
Professional Delivery
Reliable communication, execution and account management.
Appropriate Scale
Solutions suitable for the organizations and markets they are intended to serve.
Collaboration
Willingness to work within a wider transformation ecosystem when required.
Transparency
Clear capabilities, scope, pricing approach and limitations.
Application, review, accreditation, network.
- 01
Apply
Tell SinFin about your company, capabilities and markets.
- 02
Review
SinFin reviews the application and potential fit with the ecosystem.
- 03
Connect
If appropriate, SinFin discusses capability, positioning and potential network participation.
- 04
Join
Approved organizations can be added to the Partner Network and considered where relevant opportunities arise.
Submission does not guarantee acceptance, listings, referrals or project opportunities.
Apply to join the network.
No confidential client information is required.
Applications are reviewed under the Partner Network Terms and the Privacy Policy. Submitting an application does not create a listing, a referral entitlement or any commission entitlement — commercial rights arise only where separately agreed in writing.
- Joining the Partner Network does not guarantee projects or referrals.
- Partners remain independent organizations.
- Client engagements may be contracted directly, through SinFin, or through another agreed structure depending on the opportunity.
- Participation may be reviewed as the network evolves.