SinFin
Selected Work07 records published

Experience across the sports ecosystem.

Selected projects, engagements and initiatives across digital transformation, commercial growth, events, clubs and sports development.

Featured

Selected in focus

A closer look at the context, the SinFin role and the transformation pillar behind selected records.

A full audience at the Middle East Sports Investment Forum London 2025 main stage.
PartnershipCommercial Transformation

Middle East Sports Investment Forum London 2025

SinFin served as the official outreach and marketing partner for the Middle East Sports Investment Forum (MESIF) in Kuwait, amplifying the event's regional presence ahead of its London edition.

Record
Middle East Sports Investment Forum (MESIF) — Kuwait, UK · May 2025
What SinFin did
Through targeted campaigns and strategic relationship-building, SinFin attracted sports stakeholders, senior decision-makers and commercial sponsors from across the GCC. By aligning MESIF with the region's investment priorities and growth opportunities, SinFin positioned the forum as a platform for shaping the future of sports business and innovation in the Middle East.
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  • Partnership

    Gulf Cup 26 x Talabat Brand Activation

    In collaboration with EK Agency, SinFin supported Talabat's sponsorship activation during the 2025 Gulf Cup in Kuwait.

    View Record
  • Partnership

    Mubadala Abu Dhabi Open 2025

    In partnership with IMG, SinFin played a central role in bringing Floward on board as a key sponsor of the Mubadala Abu Dhabi Open.

    View Record
  • Event

    ADCC Gulf Open Kuwait 2025

    SinFin provided end-to-end strategic support for the ADCC Gulf Open in Kuwait, contributing to its growth as a premier jiu-jitsu event in the region.

    View Record
The register

Browse the full record.

Every published record appears here in reverse chronological order. Relationship type is shown on each one: a project, event, partnership or group venture is not presented as a client.

Sport
Location
Capability
  • ClientJune 2025

    Goalkeeper Station Brand Re-launch

    Football — Kuwait, UAE

    Goalkeeper Station, the first dedicated goalkeeper store in the Middle East, marked ten years of serving elite and aspiring athletes with a new brand identity in 2025.

    • Goalkeeper Station

    Advisory · Media · Retail

    View Record
  • PartnershipMay 2025

    Middle East Sports Investment Forum London 2025

    Multi-Sport — Kuwait, UK

    SinFin served as the official outreach and marketing partner for the Middle East Sports Investment Forum (MESIF) in Kuwait, amplifying the event's regional presence ahead of its London edition.

    • Middle East Sports Investment Forum (MESIF)

    Advisory · Media · Events

    View Record
  • PartnershipMay 2025

    SinFin x TFA Football Trials Kuwait 2025

    Football — Kuwait

    A large-scale football scouting trial for over 100 young athletes in Kuwait, organised in partnership with TFA.

    • TFA

    Events · Media · Agency

    View Record
  • PartnershipFebruary 2025

    Mubadala Abu Dhabi Open 2025

    Tennis — UAE

    In partnership with IMG, SinFin played a central role in bringing Floward on board as a key sponsor of the Mubadala Abu Dhabi Open.

    • IMG
    • Floward
    • Mubadala Abu Dhabi Open

    Media

    View Record
  • EventJanuary 2025

    ADCC Gulf Open Kuwait 2025

    Jiu-Jitsu — Kuwait

    SinFin provided end-to-end strategic support for the ADCC Gulf Open in Kuwait, contributing to its growth as a premier jiu-jitsu event in the region.

    • ADCC

    Advisory · Events · Media · Retail

    View Record
  • PartnershipJanuary 2025

    Gulf Cup 26 x Talabat Brand Activation

    Football — Kuwait

    In collaboration with EK Agency, SinFin supported Talabat's sponsorship activation during the 2025 Gulf Cup in Kuwait.

    • Gulf Cup
    • EK Agency
    • Talabat

    Events · Media · Agency

    View Record
  • PartnershipJanuary 2025

    Valencia CF x BActive Grassroots Camp 2025

    Football — Kuwait, Spain

    On-ground sponsorship activations during Valencia CF's visit to Kuwait, delivered in collaboration with BActive.

    • Valencia CF
    • BActive

    Media

    View Record

Records are published at the level of detail confirmed for public use. Delivery detail and performance data appear only once approved.

Digital transformation

Connected digital systems.

Digital experience across platforms, presence, engagement, content, data and registrations, built to work from one foundation.

Explore Digital Transformation
  1. 01

    Digital platforms

    Core platforms that carry an organisation's operations, membership and audience in one place.

  2. 02

    Websites & presence

    Owned presence for clubs, competitions and events, on SinFin URLs or custom domains.

  3. 03

    Fan engagement

    Accounts, follows, notifications and the everyday touchpoints that keep audiences connected.

  4. 04

    Content systems

    Structured publishing so news, fixtures, results and media stay consistent across surfaces.

  5. 05

    Data & analytics

    Owned audience and participation data models that make decisions measurable.

  6. 06

    Registrations

    Membership, team and programme registration flows connected to the same records.

Commercial transformation

Commercial systems that compound.

Commercial experience across strategy, sponsorship, audience growth, revenue development, partnerships and events.

About the Assessment
  1. 01

    Commercial strategy

    Defining commercial position, inventory and priorities before going to market.

  2. 02

    Sponsorship & partnerships

    Packaging, positioning and partner delivery built on real audience context.

  3. 03

    Audience & fan growth

    Growing owned audiences rather than renting reach through third-party platforms.

  4. 04

    Revenue development

    Connecting membership, ticketing, retail and partnership revenue into one picture.

  5. 05

    Events & commercialisation

    Turning events into repeatable commercial and audience opportunities.

From project to case study

Evidence grows with the work.

Selected work records provide context on where SinFin has worked and what it contributed. Full case studies are published only where SinFin has confirmed information, delivery detail and measurable outcomes suitable for public use, so not every project becomes a case study.

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Experience types

Experience comes from more than a client list.

SinFin experience is drawn from engagements, events, owned ventures and partnerships, which is why the portfolio is broader than a traditional consulting client list.

  • Transformation Engagements

    Strategic or digital work delivered to sports organisations.

  • Events & Activations

    Commercial, sponsorship, delivery or audience-related work around sporting events.

  • Owned Sports Ventures

    Direct operational experience from sports businesses and organisations connected to the wider group.

  • Partnerships

    Projects or initiatives delivered alongside specialist organisations.

Build what comes next.

Start with a clear view of where the organization stands, then build the system it needs.

About the Assessment Explore the SinFin Platform