Commercial transformation

How commercially
ready are you?

Measure your current commercial position, identify gaps and uncover opportunities for sustainable growth.

The SinFin Assessment is being finalised. Talk to us for a guided review.

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The SinFin commercial method

Measure. Diagnose. Prioritize. Grow.

  1. 01

    Measure

    Capture your current commercial position.

  2. 02

    Diagnose

    Surface strengths, gaps and constraints.

  3. 03

    Prioritize

    Sequence what matters before what's easy.

  4. 04

    Grow

    Execute against a structured roadmap.

The SinFin Commercial Index

One index.
Eight dimensions.

The Index is indicative, not a benchmark. It exists to make the conversation about commercial priorities concrete.

8

Commercial dimensions scored

100

Point Commercial Index scale

5

Minutes, no account needed

Designed for sport

Questions written around how sports organizations actually operate commercially.

Eight commercial dimensions

From audience and engagement to sponsorship, revenue mix and digital maturity.

Initial Commercial Index

A single indicative score alongside a breakdown of each dimension.

Priorities and next steps

See your strongest areas and where focused work is likely to matter most.