Serving Prestige: Floward's Entry into Tennis at the Mubadala Abu Dhabi Open
SinFin, in collaboration with IMG, led Floward's entry into tennis at the Mubadala Abu Dhabi Open, from negotiation through to on-site and digital activation.
Floward's presence at the Mubadala Abu Dhabi Open was not just a sponsorship. It was a strategic brand statement. As one of the most anticipated tennis tournaments in the region, the event provided a premium platform for Floward to align its image with excellence, elegance and elite sport. This partnership was facilitated and led by SinFin in collaboration with IMG.
SinFin oversaw the end-to-end negotiation process, ensuring a seamless alignment between Floward's brand values and the event's high-profile positioning. Our team developed and executed a tailored activation strategy that elevated the brand's visibility across all key touchpoints, both on site and in digital spaces.
The result was a refined and impactful presence that resonated with audiences, sponsors and media. Floward's debut in tennis was successful not only in reach but also in delivering the sophistication and emotional appeal that define the brand.
This project underscores SinFin's ability to connect lifestyle brands with premium sports properties through strategic partnerships, creative integration and commercial insight.