Mubadala Abu Dhabi Open 2025

In partnership with IMG, SinFin played a central role in bringing Floward on board as a key sponsor of the Mubadala Abu Dhabi Open. We led the full negotiation process, secured alignment between brand values and event positioning, and designed a tailored activation strategy that aligns with Floward’s visibility among elite audiences. From brand integration to on-site presence, SinFin ensured Floward’s sponsorship delivered both impact and prestige within one of the region’s most high-profile tennis events.